Our Mantra
Unravel what the consumers didn’t say
We are backed by a knowledge repository of Marketing professionals with a combined experience of ~200 years.
We are a 'bucketful' of ideas!
Creating Memorable Experiences • Enabling Business Growth
Our Approach
Keep the consumer at the centre of the strategy
Our Belief
The rewards of Brand Development are substantial
Our Endeavour
To accelerate business growth
Our Learning
Aspirational Brands often win loyalty & appeal
Our Services
Brand Advisory
Vision, Positioning, Architecture, Growth, Storytelling
Creative Shop
Creative Strategy, Branding, Multi-media Campaigns
Brand Launch
Launch Strategy, Media Mix, ATL, BTL
Digital Marketing
Website Development, Social Media Management, SEO, SEM, Video Production
Content Factory
Blogs, Copy, Collats, Newsletters, Social Media, Mailers, Releases
Public Relations
PR Strategy, Media Relations, Media Interactions, Articles, Press Releases
The Founder
Atul Raja
Marketer ● Strategist ● Brand Builder ● Communication Expert
- Held Leadership Marketing positions for over two decades
- Founded ‘Idea Bucket’ in 2020
- Created and nurtured brands of stature like Airtel, Tata Indicom, Royal Challenge, Videocon, The Times of India, Biocon, Kenwood, Daewoo Matiz, and Daewoo Nexia.
- Thought Leader: Passionate speaker, panelist and jurist
- Known columnist on marketing and branding in leading publications
- Speaker member of US-headquartered International Association of Business Communicators [IABC]
- Certified “Internal Assessor” of the Tata Business Excellence Model [TBEM]
- IIM Ahmedabad, Wharton Business School
