Marketing isn’t about the stuff you make, but about the stories you tell!

The power of Marketing is best leveraged when various elements are integrated to create a multi-media impact and that’s what we try and deliver to our clients:

Digital marketing: Our approach to digital media is not ROI of social, but ROI of trust & loyalty. We test and validate the target audience and have an unflinching focus towards creating more engagement, building online communities and having measurable outcomes. After all, it’s hard to find things that won’t sell online. Isn’t it?

Content Factory: Content doesn’t matter if it’s not distributed and consumed. When your brand tells a great story, consumers begin to trust and engage. Our approach to content creation and curation is simple – Content chronicles a journey  >> Journey is the basis of storytelling >> Stories build relationships >> Relationships build trust  >>  Trust drives revenue. After all, you can’t sell anything if you can’t tell anything. Isn’t it?

Public Relations: Bill Gates once famously said that if he was down to his last dollar, he would spend it on PR. Why not? PR gives more ‘Bang!’ for the buck and trumps advertising in credibility, price, quality, and effectiveness. Our approach is to build strong brands and enduring reputation through the power of media. As Press Releases are passé now, it is important to engage the media qualitatively with Intellectual and well-informed discussions on relevant topics to spur coverage. After all, a good PR story is infinitely more effective than a front-page ad. Isn’t it?

Video Production, Editing and Marketing: It is established that videos are the most effective digital media for engagement. However, the video needs to be compelling. Our approach to video production begins with understanding the pain point and building a short and simple story with an unwavering focus around the protagonist. The videos make a lot more sense if most stakeholders in the journey are covered along with client and beneficiary testimonials. After all, the play button is the most compelling call to action on the web. Isn’t it?